Simon's experience and well-rounded background will have you prepared for whichever event you are training for. His approach is to get you to the start line in the best possible shape, having enjoyed the process along the way. Calculated, structured, and fun.

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Simon has been part of the fitness industry for over 20 years, beginning as a strength and conditioning coach and building his passion for coaching and personal development. He has worked with a wide range of athletes and clients — from general weight loss and strength gains, to coaching elite triathletes and runners to world-class competition. He continues to upskill with the ever-growing technology and scientific approaches to training and nutrition.

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The past few years have been huge in Simon’s own racing. He is the Ultraman World Champion and holds the current World Record of 19hr 48mins, He also won Ultraman Australia, Canada and Hawaii all in the same year! This year he added an emphatic win at the Faultline 100 Mile Ultramarathon, alongside a 2nd place finish at the UTMB Tarawera 100 Mile Ultramarathon, and a sub 2hr 30min performance at the Gold Coast marathon.

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Across his career, Simon has completed 39 Ironman races with multiple top-10 results, including 4× podiums in international professional Ironman events. He has also claimed victories at the Taupō 100km Ultramarathon, The Claw 200km trophy at the Blue Lake 24hr Challenge, and produced a string of standout performances at major endurance races worldwide. With extensive experience competing on the world stage, Simon knows firsthand what it takes to prepare, perform, and thrive under pressure — and he brings that same mindset to his coaching.

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Simon is excited about supporting you on your own journey to the top — whatever that means to you!